My job was to take an established brand and bring it to life across the feed and the shelf, with ads and packaging that feel as premium as the product.
Lu Aveitua
Packaging & Social Media Ad Designer
My job was to take an established brand and bring it to life across the feed and the shelf, with ads and packaging that feel as premium as the product.
Lu Aveitua
Packaging & Social Media Ad Designer
Overview Pretty Boy is a men’s skincare brand built for active guys who want results without a complicated routine. For the launch of Revival, its 6-in-1 recovery gel moisturizer, the client provided an established logo and brand identity, along with product photography and copy. As lead designer, I created a series of static social media ads to introduce Revival on Instagram and collaborated on the packaging design for the bottle label and retail box. My role I designed the static social media ads for the Revival campaign, handling layout, and placement of the client’s photography and copy across square and vertical formats. I also collaborated on the packaging design, helping bring the brand identity onto the bottle label and retail box. What I worked on: Social media ads: four campaign directions (“Age Like Fine Wine,” “1 Pump Chump,” “The 4 Stages of Becoming a PrettyBoy,” and lifestyle variations) for Instagram feed and stories. Packaging collaboration: the bottle label and retail box layout, including panel organization, benefit icons, and information hierarchy. Portfolio mockups: digital presentations of the final work. Provided by the client: the logo, brand identity, typography, photography, and copy.
Overview Pretty Boy is a men’s skincare brand built for active guys who want results without a complicated routine. For the launch of Revival, its 6-in-1 recovery gel moisturizer, the client provided an established logo and brand identity, along with product photography and copy. As lead designer, I created a series of static social media ads to introduce Revival on Instagram and collaborated on the packaging design for the bottle label and retail box. My role I designed the static social media ads for the Revival campaign, handling layout, and placement of the client’s photography and copy across square and vertical formats. I also collaborated on the packaging design, helping bring the brand identity onto the bottle label and retail box. What I worked on: Social media ads: four campaign directions (“Age Like Fine Wine,” “1 Pump Chump,” “The 4 Stages of Becoming a PrettyBoy,” and lifestyle variations) for Instagram feed and stories. Packaging collaboration: the bottle label and retail box layout, including panel organization, benefit icons, and information hierarchy. Portfolio mockups: digital presentations of the final work. Provided by the client: the logo, brand identity, typography, photography, and copy.
Creative сhallenges
Designing within an existing brand. With the logo, palette, and voice already set, the challenge was to extend the identity rather than reinvent it. The deep navy base and light-blue logo carried through every piece, keeping the campaign and packaging consistent with Pretty Boy’s existing look.
Fitting a lot of information into a small space. The box needed to carry directions, a full ingredient list, benefit icons, the National Eczema Association seal, and regulatory details. We organized the panels by purpose: brand and product name on the front, benefits on one side, and directions and ingredients on the back. That kept the front clean and made information easy to find.
Creative сhallenges
Designing within an existing brand. With the logo, palette, and voice already set, the challenge was to extend the identity rather than reinvent it. The deep navy base and light-blue logo carried through every piece, keeping the campaign and packaging consistent with Pretty Boy’s existing look.
Fitting a lot of information into a small space. The box needed to carry directions, a full ingredient list, benefit icons, the National Eczema Association seal, and regulatory details. We organized the panels by purpose: brand and product name on the front, benefits on one side, and directions and ingredients on the back. That kept the front clean and made information easy to find.
Design approach
Packaging built to spec. The bottle label and box dieline were designed to precise manufacturing measurements, accounting for bleed, folds, tuck flaps, and fill lines. A matte navy finish and minimal layout give the product a premium feel, and a set of benefit icons makes the key claims scannable at a glance. A campaign that carries the packaging forward. Using the client’s photography and copy, I designed ads in several directions. “Age Like Fine Wine” places the bottle on dark natural textures, surrounded by the same benefit icons from the box. “1 Pump Chump” uses lifestyle photography with a light, approachable layout and trust signals like the money-back guarantee and five-star rating. “The 4 Stages of Becoming a PrettyBoy” pairs the product with playful customer-style callouts on a vibrant tropical backdrop. Each direction was adapted for both feed and stories.
Disclaimer This project is shown for portfolio purposes only. The Pretty Boy name, logo, and brand identity are the property of Pretty Boy Inc., and all rights belong to their respective owners. I did not design the Pretty Boy logo or the brand identity, and I do not claim ownership of the photography, copy, or artwork shown here, all of which the client provided. As lead designer on this project, I designed the static social media ads for the Revival campaign, including layout, and placement of the provided assets. I also collaborated on the packaging design for the bottle label and retail box. The mockups on this page are digital renderings I created to present the work, and some were made with AI image tools. They may not exactly match the final printed product.
Design approach
Packaging built to spec. The bottle label and box dieline were designed to precise manufacturing measurements, accounting for bleed, folds, tuck flaps, and fill lines. A matte navy finish and minimal layout give the product a premium feel, and a set of benefit icons makes the key claims scannable at a glance. A campaign that carries the packaging forward. Using the client’s photography and copy, I designed ads in several directions. “Age Like Fine Wine” places the bottle on dark natural textures, surrounded by the same benefit icons from the box. “1 Pump Chump” uses lifestyle photography with a light, approachable layout and trust signals like the money-back guarantee and five-star rating. “The 4 Stages of Becoming a PrettyBoy” pairs the product with playful customer-style callouts on a vibrant tropical backdrop. Each direction was adapted for both feed and stories.
Disclaimer This project is shown for portfolio purposes only. The Pretty Boy name, logo, and brand identity are the property of Pretty Boy Inc., and all rights belong to their respective owners. I did not design the Pretty Boy logo or the brand identity, and I do not claim ownership of the photography, copy, or artwork shown here, all of which the client provided. As lead designer on this project, I designed the static social media ads for the Revival campaign, including layout, and placement of the provided assets. I also collaborated on the packaging design for the bottle label and retail box. The mockups on this page are digital renderings I created to present the work, and some were made with AI image tools. They may not exactly match the final printed product.
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