About

Upward Seven is my independent design studio. I’m Lu Aveitua, a graphic and multimedia designer who also builds the automations that keep brands running.

Lu Aveitua

Multimedia Designer | Automation Builder

I design brands people remember. From identity systems and websites to social campaigns and ad creative, I bring a designer’s eye and a strategist’s mindset to every project, along with the nerve to try something unexpected when a brand needs it.

Lately I’ve been blending design with AI and automation: chatbots, smart workflows, and campaigns that keep working after launch. Whether you need a creative partner for your business or a designer for your team, I’d love to hear from you.

About

Upward Seven is my independent design studio. I’m Lu Aveitua, a graphic and multimedia designer who also builds the automations that keep brands running.

Lu Aveitua

Multimedia Designer | Automation Builder

I design brands people remember. From identity systems and websites to social campaigns and ad creative, I bring a designer’s eye and a strategist’s mindset to every project, along with the nerve to try something unexpected when a brand needs it.

Lately I’ve been blending design with AI and automation: chatbots, smart workflows, and campaigns that keep working after launch. Whether you need a creative partner for your business or a designer for your team, I’d love to hear from you.

About

Upward Seven is my independent design studio. I’m Lu Aveitua, a graphic and multimedia designer who also builds the automations that keep brands running.

Lu Aveitua

Multimedia Designer | Automation Builder

I design brands people remember. From identity systems and websites to social campaigns and ad creative, I bring a designer’s eye and a strategist’s mindset to every project, along with the nerve to try something unexpected when a brand needs it.

Lately I’ve been blending design with AI and automation: chatbots, smart workflows, and campaigns that keep working after launch. Whether you need a creative partner for your business or a designer for your team, I’d love to hear from you.

The Studio

One designer. Two

very opinionated directors.

The Studio

One designer. Two

very opinionated directors.

Portrait of a person in a pink sweater against a light background

Lu Aveitua

Multimedia Designer | Automation Builder

Portrait of a person in a pink sweater against a light background

Lu Aveitua

Multimedia Designer | Automation Builder

Portrait of a person in a pink sweater against a light background

Lu Aveitua

Multimedia Designer | Automation Builder

Bruna

Barking Brand Ambassador. Approves every concept with a tail wag.

Bruna

Barking Brand Ambassador. Approves every concept with a tail wag.

Bruna

Barking Brand Ambassador. Approves every concept with a tail wag.

Portrait of a person in dark clothing speaking on a phone

Lulo

Furry Visionary. Head of Quality Control. Sleeps on every draft.

Portrait of a person in dark clothing speaking on a phone

Lulo

Furry Visionary. Head of Quality Control. Sleeps on every draft.

Portrait of a person in dark clothing speaking on a phone

Lulo

Furry Visionary. Head of Quality Control. Sleeps on every draft.

How I work

Good design starts with a clear idea and gets sharper with the right tools. I combine strategy, storytelling, and craft to build brands that stand out, then use AI and automation to keep them working long after launch.

Upward Seven is one designer with a full-studio toolkit.

Whether I’m designing a brand identity, a website, a campaign, or an AI chatbot, the goal is the same: make your brand not just seen, but remembered.

My mission? Design that looks remarkable and works just as hard.

How I work

Good design starts with a clear idea and gets sharper with the right tools. I combine strategy, storytelling, and craft to build brands that stand out, then use AI and automation to keep them working long after launch.

Upward Seven is one designer with a full-studio toolkit.

Whether I’m designing a brand identity, a website, a campaign, or an AI chatbot, the goal is the same: make your brand not just seen, but remembered.

My mission? Design that looks remarkable and works just as hard.

  • Etika_Logo
  • Etika_Logo

Awards

Achievements

Name of the award

Description

Year

Full Sail International Alumni Global Panel

Guest Speaker & Brand Ambassador

2024

Full Sail International Alumni Global Panel

Guest Speaker & Brand Ambassador

2024

Full Sail International Alumni Global Panel

Guest Speaker & Brand Ambassador

2024

Full Sail Course Director Award

Attitude & Work Ethic in Interactive Media & Usability

2008

Full Sail Course Director Award

Attitude & Work Ethic in Interactive Media & Usability

2008

Full Sail Course Director Award

Attitude & Work Ethic in Interactive Media & Usability

2008

Logo Design Winner

“The Daily Buzz” Morning news show

2008

Logo Design Winner

“The Daily Buzz” Morning news show

2008

Logo Design Winner

“The Daily Buzz” Morning news show

2008

Group of people relaxing outdoors on a field or lawn

June, 2025

June, 2025

My first studio space, right after launching my biggest project yet

Orlando, FL

What Drives Me

Every project is a chance to make an impact. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.

It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?

What Drives Me

Every project is a chance to make an impact. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.

It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?

Black and white photo of two people looking at a computer screen with papers on wall
Interior of a cafe or workspace with several people at tables

What Drives Me

Every project is a chance to make an impact, whether it’s fast-turnaround social content for a national network or a brand built from the ground up. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.

It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?

What Drives Me

Every project is a chance to make an impact, whether it’s fast-turnaround social content for a national network or a brand built from the ground up. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.

It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?

Have an idea? Let's talk.

Have a project in mind, a role to fill, or just want to say hi? Send me a message and I’ll get back to you within 1–2 business days.

Contact us

Have an idea? Let's talk.

Have a project in mind, a role to fill, or just want to say hi? Send me a message and I’ll get back to you within 1–2 business days.

Contact us

Have an idea? Let's talk.

Have a project in mind, a role to fill, or just want to say hi? Send me a message and I’ll get back to you within 1–2 business days.

Contact us