About
Upward Seven is my independent design studio. I’m Lu Aveitua, a graphic and multimedia designer who also builds the automations that keep brands running.

Lu Aveitua
Multimedia Designer | Automation Builder
I design brands people remember. From identity systems and websites to social campaigns and ad creative, I bring a designer’s eye and a strategist’s mindset to every project, along with the nerve to try something unexpected when a brand needs it.
Lately I’ve been blending design with AI and automation: chatbots, smart workflows, and campaigns that keep working after launch. Whether you need a creative partner for your business or a designer for your team, I’d love to hear from you.
About
Upward Seven is my independent design studio. I’m Lu Aveitua, a graphic and multimedia designer who also builds the automations that keep brands running.

Lu Aveitua
Multimedia Designer | Automation Builder
I design brands people remember. From identity systems and websites to social campaigns and ad creative, I bring a designer’s eye and a strategist’s mindset to every project, along with the nerve to try something unexpected when a brand needs it.
Lately I’ve been blending design with AI and automation: chatbots, smart workflows, and campaigns that keep working after launch. Whether you need a creative partner for your business or a designer for your team, I’d love to hear from you.
About
Upward Seven is my independent design studio. I’m Lu Aveitua, a graphic and multimedia designer who also builds the automations that keep brands running.

Lu Aveitua
Multimedia Designer | Automation Builder
I design brands people remember. From identity systems and websites to social campaigns and ad creative, I bring a designer’s eye and a strategist’s mindset to every project, along with the nerve to try something unexpected when a brand needs it.
Lately I’ve been blending design with AI and automation: chatbots, smart workflows, and campaigns that keep working after launch. Whether you need a creative partner for your business or a designer for your team, I’d love to hear from you.

The Studio
One designer. Two
very opinionated directors.

The Studio
One designer. Two
very opinionated directors.

Lu Aveitua
Multimedia Designer | Automation Builder

Lu Aveitua
Multimedia Designer | Automation Builder

Lu Aveitua
Multimedia Designer | Automation Builder

Bruna
Barking Brand Ambassador. Approves every concept with a tail wag.

Bruna
Barking Brand Ambassador. Approves every concept with a tail wag.

Bruna
Barking Brand Ambassador. Approves every concept with a tail wag.

Lulo
Furry Visionary. Head of Quality Control. Sleeps on every draft.

Lulo
Furry Visionary. Head of Quality Control. Sleeps on every draft.

Lulo
Furry Visionary. Head of Quality Control. Sleeps on every draft.
How I work
Good design starts with a clear idea and gets sharper with the right tools. I combine strategy, storytelling, and craft to build brands that stand out, then use AI and automation to keep them working long after launch.
Upward Seven is one designer with a full-studio toolkit.
Whether I’m designing a brand identity, a website, a campaign, or an AI chatbot, the goal is the same: make your brand not just seen, but remembered.
My mission? Design that looks remarkable and works just as hard.
How I work
Good design starts with a clear idea and gets sharper with the right tools. I combine strategy, storytelling, and craft to build brands that stand out, then use AI and automation to keep them working long after launch.
Upward Seven is one designer with a full-studio toolkit.
Whether I’m designing a brand identity, a website, a campaign, or an AI chatbot, the goal is the same: make your brand not just seen, but remembered.
My mission? Design that looks remarkable and works just as hard.
Awards
Achievements
Name of the award
Description
Year
Full Sail International Alumni Global Panel
Guest Speaker & Brand Ambassador
2024
Full Sail International Alumni Global Panel
Guest Speaker & Brand Ambassador
2024
Full Sail International Alumni Global Panel
Guest Speaker & Brand Ambassador
2024
Full Sail Course Director Award
Attitude & Work Ethic in Interactive Media & Usability
2008
Full Sail Course Director Award
Attitude & Work Ethic in Interactive Media & Usability
2008
Full Sail Course Director Award
Attitude & Work Ethic in Interactive Media & Usability
2008
Logo Design Winner
“The Daily Buzz” Morning news show
2008
Logo Design Winner
“The Daily Buzz” Morning news show
2008
Logo Design Winner
“The Daily Buzz” Morning news show
2008




June, 2025
June, 2025
My first studio space, right after launching my biggest project yet
Orlando, FL
What Drives Me
Every project is a chance to make an impact. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.
It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?
What Drives Me
Every project is a chance to make an impact. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.
It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?


What Drives Me
Every project is a chance to make an impact, whether it’s fast-turnaround social content for a national network or a brand built from the ground up. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.
It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?
What Drives Me
Every project is a chance to make an impact, whether it’s fast-turnaround social content for a national network or a brand built from the ground up. I believe businesses deserve smart systems and standout design, and I love the problems where the two meet: an identity that feels unmistakable, a campaign people actually stop for, an automation that quietly saves hours.
It’s not just about delivering files. It’s about work that keeps paying off. So I start every project with two questions: What will make this brand impossible to ignore, and what will make it easier to run?
Have an idea? Let's talk.
Have a project in mind, a role to fill, or just want to say hi? Send me a message and I’ll get back to you within 1–2 business days.
Contact us
Have an idea? Let's talk.
Have a project in mind, a role to fill, or just want to say hi? Send me a message and I’ll get back to you within 1–2 business days.
Contact us
Have an idea? Let's talk.
Have a project in mind, a role to fill, or just want to say hi? Send me a message and I’ll get back to you within 1–2 business days.
Contact us




